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fibonacci pricing - the $13, $21, or $34 mug

updated wed 27 jul 05


Gordon Ward on tue 26 jul 05

Once when having difficulty arriving at prices for new work (it all
seemed so arbitrary), I decided to use numbers in the Fibonacci series.
For those who don't know what it is, the Fibonacci series is formed by
starting with 0 and 1 and adding the last two digits to get the next.
I've had a fascination with the prevalence of numbers in this sequence
found in nature. Pine cones, sunflowers, broccoli, leaf growth
patterns, even our 2 hands with 5 fingers separated by 3 parts
separated by 2 knuckles. The prices start to jump at fairly large
increments once you get past 55 and 89 and 144, so I eventually
abandoned the idea. I thought it was an amusing approach though.