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pricing - again! (brenda's tiles)

updated fri 31 dec 04


David Hendley on thu 30 dec 04

Brenda - don't sell yourself short. There are people willing to
pay just about any price for any thing.
For example, you charge $22 for a dinner plate (which is very
reasonable for a handmade plate), while it is possible to buy
a complete 20-piece set of dishes (made in China) for $22.
So, the "general public" would not "expect" to pay $22 for
one plate, but certain people would see this as a good price.

I don't make many tiles, but recently did a backsplash job. I
made several hundred 3 /14" X 3 1/4" tiles (extruded), and
decided they needed to be at least $5 each.
After seeing Home Depot ads for years advertising
tiles for $1 a square foot, I was somewhat shocked that,
at $5 each, my tiles would cost about $75 a square foot,
75 times as much!
I got over this "sticker shock" by simply putting myself in
the buyer's mind frame. Compare $75 s/f tiles to the price
of granite counters and it will seem like a real bargain.
And, of course, there's no price that can be put on owning
completely unique, handmade tiles.

Best wishes,
David Hendley
Working hard to make sure there is no mug left behind

> -----Original Message-----
> Here are some of my basics. Last summer was my first year of selling -
> a hobbyist for five years.
> Mug -----14.00
> Deep soup bowl ----13.50
> Dinner plate -----22.00
> Covered casserole ---55-65
> Open baking dish/ large pie plate ----- 30.00
> Sushi plate (slab built, rectangular) 20-24
> On a slightly different thread, I have been asked to do tiles for a
> backsplash, by a lady for whom I just did a dinnerware set. I made sushi
> plates - rectangular, about 5 x 12 inches, and priced them at 20/each.
> wants similar tiles, about 4 X 8, without a lip, of course. I can't
> her to pay 20 per tile. I know all about figuring my actual costs,
> R&D and overhead, but what does the public EXPECT something like this to
> cost? There are to be 80 tiles, some plain glazed, some with abstract
> swirls, and about ten with a more complicated relief pattern. Any
> numbers you could throw my way would be appreciated.
> Brenda