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press release -- how's this?

updated tue 28 jan 03

 

primalmommy on sun 26 jan 03


I have gotten some tutorials on and off list from clayarters -- some of
them really funny! Here's what I have come up with for a press release.
If you can see where I have really put my foot in it somewhere, or
committed a major no-no, please let me know! My understanding is that it
will be submitted to the local papers, who will take or leave as much as
they like. The suggestion I followed most strictly was to put the who,
what, where and when in the first paragraph, and save the extraneous
blather for the end, so the paper can print whatever they have room
for... or rewrite it to suit them. All that's missing is the reception
date, which I don't have yet.
Here goes... thanks all... have to go update my website now!

(insert flashy headline here)


?The functional and sculptural ceramics of Kelly Averill Savino will be
featured in the lobby of
the Sylvania Township Administration Building during the month of
February.


Savino is a studio potter and a member of the Toledo Potter's Guild. Her
work reflects her
graduate studies in Folklore, Anthropology and Fine Arts at the
University of Oregon, from
which she earned an M.A. in 1988. In her studies she delved into
folklife, craft and mythology,
creating reproductions and then interpretations of artifacts from
ancient cultures.


Her career as a folklorist included documenting craft and traditions
among loggers of the Pacific
Northwest, Carolina coonhunters, moonshiners, tugboatmen and granny
midwives, Amish farm
wives in Maryland, Chesapeake Bay crabbers and oystermen, as well as
wood carvers and basket
makers. Her respect for fine craft was nourished by the traditions she
studied. In documenting folk tradition for museums and arts councils,
Savino says, "the challenge was to bring together the artifacts of
our culture and the stories of our elders who made them."


"We live in a 'throwaway society', " says Savino. "Our kids can hardly
imagine having a tool, a
quilt, or a basket which was made by someone you knew, repaired over the
years, and handed on
to another generation. In an age of cheap, factory produced ware,
potters survive mainly on the
public's appreciation for tradition and craft, and the beauty of
something worth keeping -
something skillfully made by hand."


Savino's pottery includes a series of "Artifictions", invented artifacts
and pieces based in myth.
Some of these works are made using locally dug clays and pitfiring
techniques. She also
produces functional stoneware for the table, and high-fired sculptural
works.


Having returned to her hometown of Sylvania in 1990 to raise her family
, Savino established
"Earthworks Studio", where she teaches classes in throwing and
handbuilding. Her students
include homeschoolers and scout groups, as well as a women's class that
combines beginner
ceramic techniques with "a symbolic exploration of the symbols in
women's lives".


Photos of recent work and a schedule of classes can be seen at
www.primalpotter.com

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Snail Scott on mon 27 jan 03


At 11:35 AM 1/26/03 -0800, you wrote:
>?The functional and sculptural ceramics of Kelly Averill Savino will be
>featured in the lobby of
>the Sylvania Township Administration Building during the month of
>February...
>


Sounds good. Does it fit on one page in fairly
large print? (If not, edit to fit. People avoid
reading things if they see lots of tight text.)

Suggestions: Is this building known to everyone?
If maybe not, include the address (or at least
the geographic location) of the venue, like:

The S. T. Administration Building is located...
...in downtown Podunk, across from the courthouse.
or,
...just south of exit 37 off Highway 50...
or,
...at 5743 west Main Street, behind Safeway.

Also, does the building have 'open hours'? From
9 am to 5 pm only? or later? Is it open weekends?
Is the exhibit area handicapped accessible? Is
parking free?

One more sentence, just to cover these details,
may improve attendance once the notice/article
is actually published.

-Snail