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the business end of what we do

updated sun 24 jun 01

 

LOWELL BAKER on thu 21 jun 01


I am teaching a class in the fall on Professionalism in Art.

My outline to this point includes:

Write a paper on where you see yourself in five; ten years,
including your income.

Write yourself a letter of recommendation based on fact not wishes.

How to write and present a resume.

How to write a letter of application.

How to represent yourself with slides and in person.

How to approach galleries.

Other methods of marketing your work.

How to approach professional advertising/promotion.

Small business operations/taxes/local regulations.

How to find and write successful grants.

How to get yourself invited to the most economically productive
parties/networking.

Preparing yourself to teach in higher education.

Preparing yourself for public school teaching.

Involvement in local regional and national arts organizations.

Hobbies, recreation and vacations.

Each of these topics is something that everyone of us who
represent ourselves as a selling artist must deal with. Please tell
me if there is anything I have left out.

W. Lowell Baker
The University of Alabama

jcullen on thu 21 jun 01


Yeah, you left out how we join your class!!!!
Somehow you've got to package that for the web or a correspondence class.
You're right on track. I'm sure someone will find something missing, but
even with what you've covered you're miles ahead of the pack.

Great job, now, where do I sign up???

"Beautiful young people are acts of nature,
but beautiful old people are works of art."

KEEP CENTERED
Cullen
Naperville, Illinois
mail to: jcullen845@ameritech.net
----- Original Message -----
From: "LOWELL BAKER"
To:
Sent: Thursday, June 21, 2001 12:27 PM
Subject: Re: The Business end of what we do


> I am teaching a class in the fall on Professionalism in Art.
>
> My outline to this point includes:
>
> Write a paper on where you see yourself in five; ten years,
> including your income.
>
> Write yourself a letter of recommendation based on fact not wishes.
>
> How to write and present a resume.
>
> How to write a letter of application.
>
> How to represent yourself with slides and in person.
>
> How to approach galleries.
>
> Other methods of marketing your work.
>
> How to approach professional advertising/promotion.
>
> Small business operations/taxes/local regulations.
>
> How to find and write successful grants.
>
> How to get yourself invited to the most economically productive
> parties/networking.
>
> Preparing yourself to teach in higher education.
>
> Preparing yourself for public school teaching.
>
> Involvement in local regional and national arts organizations.
>
> Hobbies, recreation and vacations.
>
> Each of these topics is something that everyone of us who
> represent ourselves as a selling artist must deal with. Please tell
> me if there is anything I have left out.
>
> W. Lowell Baker
> The University of Alabama
>
>
____________________________________________________________________________
__
> Send postings to clayart@lsv.ceramics.org
>
> You may look at the archives for the list or change your subscription
> settings from http://www.ceramics.org/clayart/
>
> Moderator of the list is Mel Jacobson who may be reached at
melpots@pclink.com.

Susan Fox-Hirschmann on fri 22 jun 01


Hello Lowell
To your list I might add:
How to sell your work (beyond promoting it) on a shoestring budget

How to find inexpensive, but quality printmaterial to do the above

How to develop a "body of work" to get into shows...and SHOW BUSINESS

How to Balance your check book and your life

How to work with Designers/Corporations/Architects --i.e. getting
commissions

Understanding sales: A comparison of Retail, Wholesale, Consignment

Dealing with Banks: Getting and repaying loans, budgeting

Selling from your own studio (or how to keep costs down)

How to get Published (for FREE publicity)

The psychology of Creativity -understanding yourself, your art, and your
business (See Bruce Holly's book "Doughnuts and Destiny" , the Psychology of
Creativity)

And the mind wanders to more ideas.

Having been on panels in many workshops on business and marketing for
artists, I realize how incredibly valuable such a class can be.
Hopefully,others will read this and decide to adopt such a class in
their own universities.
Regards,
Susan Fox Hirschmann
(who forgot to thank you for the great learning experience at ACC)



>From: LOWELL BAKER
>Reply-To: Ceramic Arts Discussion List
>To: CLAYART@LSV.CERAMICS.ORG
>Subject: Re: The Business end of what we do
>Date: Thu, 21 Jun 2001 12:27:12 -0500
>
>I am teaching a class in the fall on Professionalism in Art.
>
>My outline to this point includes:
>
>Write a paper on where you see yourself in five; ten years,
>including your income.
>
>Write yourself a letter of recommendation based on fact not wishes.
>
>How to write and present a resume.
>
>How to write a letter of application.
>
>How to represent yourself with slides and in person.
>
>How to approach galleries.
>
>Other methods of marketing your work.
>
>How to approach professional advertising/promotion.
>
>Small business operations/taxes/local regulations.
>
>How to find and write successful grants.
>
>How to get yourself invited to the most economically productive
>parties/networking.
>
>Preparing yourself to teach in higher education.
>
>Preparing yourself for public school teaching.
>
>Involvement in local regional and national arts organizations.
>
>Hobbies, recreation and vacations.
>
>Each of these topics is something that everyone of us who
>represent ourselves as a selling artist must deal with. Please tell
>me if there is anything I have left out.
>
>W. Lowell Baker
>The University of Alabama
>
>______________________________________________________________________________
>Send postings to clayart@lsv.ceramics.org
>
>You may look at the archives for the list or change your subscription
>settings from http://www.ceramics.org/clayart/
>
>Moderator of the list is Mel Jacobson who may be reached at
>melpots@pclink.com.

_________________________________________________________________
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iandol on sat 23 jun 01


Dear Lowell,

That seems to me to be a pretty good start but I suppose it all depends =
on what you mean by Professionalism in Art.

Perhaps one starting point might come from a study of Ethics, Attitudes =
and Obligations which might be ascribed to those who work as Artists. =
An ad hoc exploration of these generalities with your students might be =
revealing

On the nitty gritty side for students who intend going "Commercial" =
perhaps some emphasis should be given to Financial Management, Loan =
applications, Cashflow control, Inventory processing. Then there are =
such things as In Service Training, Planning Production Schedules, =
Design Preparation and Presentation, Estimates, Costing and Pricing. =
Dare I say Computer skill, MYOB, Spreadsheeting and the Preparation of =
Accounts for Audit. And do not forget the processes of R & D.

If your students are intent on following the Teaching and Education =
Professions as a way of exploiting their artistic skills then they may =
need to get into the realms of Developmental Psychology at the age level =
which they will teach. One of the big things in Australia is the =
proliferation of post graduate awards which explore the Theories and =
Practices of Adult Education as well as Distance and Electronic Media =
presentation of Learning. And what about Community Education in the =
Arts? I would imagine that a person could not qualify as an Arts Teacher =
without either a Teachers Certificate, Teaching Diploma or a Bachelor of =
Education Degree. Today, this might involve two, three or four years =
full time study after graduating as an artist.

Please regard this as a brain storm session and reject it all as =
inconcequential to your needs if it seem rather prescriptive.

Best regards,

Ivor Lewis.