search  current discussion  categories  business - money 

the color of money

updated sat 13 may 00

 

David Hendley on wed 10 may 00

There is an interesting article in the new magazine from
the Dallas Market Center. This magazine is 95% advertising,
and its purpose is to get the buyers hyped up for the
upcoming Dallas Wholesale Market for furniture, lighting,
giftware, and accessories.

The interview is with Ken Charbonneau, Executive Director
of the Institute for Color Research, and Margaret Walch,
Director of the Color Association of the United States.
In case you didn't know, companies pay a lot of money
to color consultants in an effort to make their products
be on the leading edge of popular color trends.

To a stoneware potter, their recommendations as to what
colors will be important and popular in the coming years
are downright exciting. The palettes they describe are a lot
of the classic pottery, and particularly stoneware, colors.
Can it be that celadon will finally become popular with the
general public?

Colors 'playing the biggest roles in the millennium, in
order of prevalence and importance':

1. Terra nova: 'All earth-related colors, such as terra cotta,
brick shades, paprika, cinnamon. Includes the return of
Indian spicy gold, curry gold, and amber gold rather than
yellow gold.'

2. Green-cast neutrals: 'Highly sophisticated and subtle'
shades like khaki, sage, and celadon.

3. The blues: No more traditional country blues. 'Cleaner,
more intense blues such as Chinese export (porcelain)
blue, are replacing the grayed blues.'

4. Purple-violet.
5. Classic, earthy, and deep Persian reds.
6. Warmer neutrals.
7. Indian & Persian turquoise replacing teal

--
David Hendley
Maydelle, Texas
hendley@tyler.net
http://www.farmpots.com/

Steve Howkins on thu 11 may 00

Interesting to hear about the trend in colours. Over the last few
years in Australia I have sold celadons and now I'm onto the
turquoise crackle.. Hope to turn this into ruby soon.

> We were looking at Japan now we look at India. What goes around comes around.


Steve Howkins Melbourne

>-------------------------Original message----------------------------
>There is an interesting article in the new magazine from
>the Dallas Market Center. This magazine is 95% advertising,
>and its purpose is to get the buyers hyped up for the
>upcoming Dallas Wholesale Market for furniture, lighting,
>giftware, and accessories.
>
>The interview is with Ken Charbonneau, Executive Director
>of the Institute for Color Research, and Margaret Walch,
>Director of the Color Association of the United States.
>In case you didn't know, companies pay a lot of money
>to color consultants in an effort to make their products
>be on the leading edge of popular color trends.
>
>To a stoneware potter, their recommendations as to what
>colors will be important and popular in the coming years
>are downright exciting. The palettes they describe are a lot
>of the classic pottery, and particularly stoneware, colors.
>Can it be that celadon will finally become popular with the
>general public?
>
>Colors 'playing the biggest roles in the millennium, in
>order of prevalence and importance':
>
>1. Terra nova: 'All earth-related colors, such as terra cotta,
>brick shades, paprika, cinnamon. Includes the return of
>Indian spicy gold, curry gold, and amber gold rather than
>yellow gold.'
>
>2. Green-cast neutrals: 'Highly sophisticated and subtle'
>shades like khaki, sage, and celadon.
>
>3. The blues: No more traditional country blues. 'Cleaner,
>more intense blues such as Chinese export (porcelain)
>blue, are replacing the grayed blues.'
>
>4. Purple-violet.
>5. Classic, earthy, and deep Persian reds.
>6. Warmer neutrals.
>7. Indian & Persian turquoise replacing teal
>
>--
>David Hendley
>Maydelle, Texas
>hendley@tyler.net
>http://www.farmpots.com/



Dale A. Neese on thu 11 may 00

David, I sold more celadon porcelains in Houston last month than ever
before. Also vases, bottles with amber ash glazes were sold to people in
groupings for interior mantles or shelves. A different clientele over
there.
Dale Tex

Jocelyn McAuley on thu 11 may 00

On Wed, 10 May 2000, David Hendley wrote:

> The interview is with Ken Charbonneau, Executive Director
> of the Institute for Color Research, and Margaret Walch,
> Director of the Color Association of the United States.
> In case you didn't know, companies pay a lot of money
> to color consultants in an effort to make their products
> be on the leading edge of popular color trends.

Wow, an Institute of Color Research? That sounds amazing!


Last year I was leafing through a J Crew catalog and being amazed at their
names for colors. Some of the name choices were a bit unfortunate, as one
couldn't tell what color they were refering to with out seeing a color
chip. However, I did spy several articles of clothing being available in
"celedon". The same is/was true of Lands End catalog. I think the
clothing industry has already bitten onto the rapture that can be
associated with glaze names.

I might be mistaken, but I seem to recall a car company recently using the
word celedon with a car model!


--
Jocelyn McAuley ><<'> jocie@worlddomination.net

Sheron Roberts on fri 12 may 00

------------------
I can't keep anything in stock that
is glazed Waxy Matte Purple with
Waxy Turquoise on the rim. And I
can't give away the lovely browns
like Franklin from Zakin's book or
any of my Tenmoku pieces.
Makes me wonder if everyone around
here has purple living rooms and kitchens
or they just like purple pots.
Sheron in NC (mixing another 6000 grams
of purple) (and wondering how feasible
air conditioning would be for an uninsulated
studio)