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craft business institute- scholaraships avail

updated fri 7 apr 00


Wendy Rosen on thu 6 apr 00

Craft Business Institute (CBI)

CBI is designed for craftspeople, like you, who want to learn how to design
a path for selling production, limited-edition and one-of-a-kind artwork in
all media.

Through your interactions with presenters and fellow participants, a
resource room full of vital information sources, a panel discussion with
gallery owners and the CBI exhibition you will gain the knowledge and
confidence you need to take your craft business to the next level of

A limited number of full and partial scholarships will be awarded.

Register for CBI by April 7 and save $100 on your complete conference
package (includes sessions, meals, and lodging). Day packages are also
Call 800.642.4314 for more information or to register.

Courses and Presenters:
Accounting and Taxes: What Every Artist Should Know
Charles Geser, certified public accountant

Artists' Materials That Sell!
Steve Swan, owner, Artifax Gallery

Credit Card Sales: Increase Your Retail Sales by 30% (or More)!
Guy McDonald, CEO Arts & Crafts Business Solutions

Credits, Collections and Negotiating to Win
Steve Rosen, retailer, Mark Down, Inc.

Effective Display Design: Breaking Through the Glazed-Over Look
Barbara Eldredge, exhibit consultant, ExpoDisplays

Publicity, Promotion, & Career Planning
Bill Hunt, educator and craft artist

Hitting the Bullseye: Targeted Marketing
Gary Rosenthal, founder and president, The Rosenthal Collection, Inc.

How to be a Dynamic Craft Seller: Parts I & II
Bruce Baker, artist, educator and owner, Great Falls Collection

How to Get the Attention of Corporate Art Buyers
Laura Kaufman, president, ArtResource, Inc.

Creating a Website and Marketing on the Internet
Jonathan Oleisky, General Manager, NICHE and AmericanStyle magazines

Is There a Gallery in Your Future? 10 Reasons to Wholesale
Wendy Rosen, founder and president, The Rosen Group

It's Not Creative Unless It Sells: How to Advertise
Kurt Coburn-Herring, sr. account manager, NICHE magazine

Pricing Your Work: Separating the Amateurs from the Professionals, Parts I & II
Chuck Geser, certified public accountant
Sandra Magsamen, ceramic artist, Table Tiles

Profitable Partnerships with Galleries and Retailers
Steve Swan, owner, Artifax Gallery

Publicity and Promotion & Career Planning
Bill Hunt, educator and craft artist

Spotlight on Slides: The Difference Between Good Slides & Bad Slides
Rick Faulkner, artist, Barrick Design

Spotlight on Slides: How Your Slides Compete in the Jury Process
Rick Faulkner, artist, Barrick Design

Trends of the Craft Movement
Donna Milstein, owner, Hanson Galleries

How to Get Your Craft Business Started
Loretta Anne Castagna, jeweler, CBI alumni

How to Develop Your Products Into a Line
Tom Mann, artist, Thomas Mann Design

Protecting Your Designs
Joel Joseph, Chairman, Made in the USA Foundation

Sponsored by The Rosen Group
3000 Chestnut Ave #300
Baltimore, MD 21211
410.889.2933 (phone) 410.889.1320 (fax)

Wendy Rosen
The Rosen Group

3000 Chestnut Ave #304
Baltimore, Maryland 21211
410.889-3093 410.243.7089 fax

AmericanStyle Magazine Career Services
The Buyers Markets of American Craft
Niche Magazine and Awards Programs
Artist Mentor Program
Market Insider Newsletter (FREE)
Emerging Artist
Craft Business Institute