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recipes and marketing

updated tue 14 dec 99


Chris Schafale on mon 13 dec 99

Just wanted to confirm what others have said in the past about the
value of including a recipe with a pot, especially a pot whose use is
not necessarily obvious. I made some little brie-bakers
(thanks to Judy Musicant for this idea!) and small oval casseroles,
which I liked very much. They sat on the shelves through 5
previous shows, with only the occasional person even picking them up.
Today, however, I typed up recipes for baked brie, apple crisp, and
artichoke dip, and put one in each dish. They fairly flew off the
shelves. Now, I admit this is not a controlled experiment, since the
buying frenzy might have more to do with the closeness of Christmas
and the nature of this particular crowd, but I'm impressed!

Light One Candle Pottery
Fuquay-Varina, NC