gayle bair on sun 15 nov 09
The $100 or so I spend every few years on nice bags, gift tags, tissue =3D
paper makes my customers very happy.
I always ask if what they are purchasing is a gift. If the answer is yes =
=3D
I remove the tag otherwise the item is wrapped
the same way.
It's wrapped in unprinted news paper,colorful tissue paper, put in a new =
=3D
bag and if a gift I have offer little gift tags. I cannot tell you=3D20
how much that means to people to have that step is eliminated. I'll even =
=3D
do it for my low cost items. Tourists get some bubble wrap
or directions for getting it home safely.=3D20
People remember these little things and become frequent buyers.
If you have a beautiful piece of pottery and you sell it as such why =3D
demean it in the packaging?
It's all in the details.
Gayle Bair
Bainbridge Island WA
Tucson AZ
gayle@claybair.com
www.claybair.com
>=3D20
> -----Original Message-----
> From: Clayart [mailto:Clayart@LSV.CERAMICS.ORG] On Behalf Of tony =3D
clennell
> Sent: Sunday, November 15, 2009 2:24 PM
> To: Clayart@LSV.CERAMICS.ORG
> Subject: The Wheel of Retailing
>=3D20
> I would not shop at a store that put my $100 present for
> my wife in a used newspaper and an old plastic bag. I like full
> service stores, so I run one.
> cheers,
> Tony
Lee Love on mon 16 nov 09
On Mon, Nov 16, 2009 at 1:35 AM, gayle bair wrote:
> If you have a beautiful piece of pottery and you sell it as such why deme=
=3D
an it in the >packaging? It's all in the details.
There is a Japanese saying (I've shared it here before): =3D93Okyakusama
wa kamisama desu=3D94
Translates: "The customer/guest is God." The word used for
honorable customer and guest are the same, Oyakusama.
When you stop thinking in an adversarial way and are thinking
about the customer's needs first, they don't feel the pressure they do
from used car salesmen. Paying attention to detail is very important.
You can read a Swedish essay on this Japanese concept here:
http://arc.hhs.se/download.aspx?MediumId=3D3D403
--
Lee, a Mashiko potter in Minneapolis
http://mashikopots.blogspot.com/
"Ta tIr na n-=3DF3g ar chul an tI=3D97tIr dlainn trina ch=3DE9ile"=3D97tha=
t is, "T=3D
he
land of eternal youth is behind the house, a beautiful land fluent
within itself." -- John O'Donohue
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