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what is "keystone" pricing?

updated sat 31 may 97

 

Christian R. Eberle on sat 10 may 97

To anyone who has sold work throught retail outlets: what is "keystone"
pricing? I have read this term in several magazines and do not know what
it means.

Thanks
Chris

Kenneth D Westfall on sun 11 may 97

Keystone pricing usually refers to a 100 % profit markup or doubling the
purchase price to make the sale price. An Item that cost $50 would sell
for $100.

Kenneth D. Westfall
Pine Hill Pottery
potter-ken@juno.com
Don't get stuck in the mud pies K&T

Bob Pulley on sun 11 may 97

>----------------------------Original message----------------------------
>To anyone who has sold work throught retail outlets: what is "keystone"
>pricing? I have read this term in several magazines and do not know what
>it means.
>
>Thanks
>Chris
As it was explained to me one time, many mail order catlogs practice
":keystone" pricing or a 500% markup.

Robert Pulley
bpulley@hsonline.net

Robert Compton on sun 11 may 97

Christian R. Eberle wrote:
>
> ----------------------------Original message----------------------------
> To anyone who has sold work throught retail outlets: what is "keystone"
> pricing? I have read this term in several magazines and do not know what
> it means.
>
> Thanks
> Chris

Keystone refers to the 50% discount you would give to a retail
outlet off the price of your work. If your suggested retail price is
$100, he will expect you to keystone it to him for $50. This is a
pretty standard markup in the retail field for our kind of work.
--
Robert Compton Phone: 802-453-3778
3600 Rt 116 http://homepages.together.net/~rcompton
Bristol, Vermont 05443 rcompton@together.net

Jeanne Ormsby on sun 11 may 97

At least in the jewelry/garment/accessories world "keystone" means that the
retailer sells at 2 times the wholesale price. (Or, that the
wholesaler/manufacturer gets 1/2 the retail price).

Jeanne

At 09:26 AM 5/10/97 EDT, you wrote:
>----------------------------Original message----------------------------
>To anyone who has sold work throught retail outlets: what is "keystone"
>pricing? I have read this term in several magazines and do not know what
>it means.
>
>Thanks
>Chris
>
>

Don Jones on sun 11 may 97

>----------------------------Original message----------------------------
>To anyone who has sold work throught retail outlets: what is "keystone"
>pricing? I have read this term in several magazines and do not know what
>it means.
>
>Thanks
>Chris

Chris,
I think they mean that they take the wholesale price of the work and double
it and add shipping.
Don Jones
claysky@highfiber.com

TYLERCD@gov.ns.ca on mon 12 may 97

It means the price which you need to receive, i.e. what is usually called
the wholesale price.

Wholesale price is:
fixed costs (rent, light, depreciation, interest payments etc.) + variable
costs (wages, materials, firing costs) + marketing costs (advertising,
booth fees a trade shows, agent's mark up etc) + profit.

The keystone price is the point around which other prices may be
calculated.