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booth slide question and juries

updated mon 31 mar 97


Jerry/Darlene Yarnetsky on mon 24 mar 97

Okay, the rejection letters are coming in, and we're just missing getting
in a lot of these high end shows.

For example, out of a highly competitive field where only a few potters
were taken -- we missed by one so we know our work is comperable. However,
this show did not require a booth slide. Other shows get slides of the
same work, but also receive a booth slide and we get rejected. Therefore
we feel the difference may be in the booth slide.

Our product slides are well done, by a professional since we don't have
the equipment to take our own. However, the booth slide is taken by my
husband and I and we would like to improve those so we have a better
chance at getting into the fall shows.

Two questions:

-- We are unsure what the juries are looking for in a display
shot. Do they want to see the booth as a whole or do they want a closeup
that shows the continuity of the work?

-- I've been sending in slides of individual pieces of primarily
work. Should I send in slides of groupings of pots? Would this show the
continuity in the work better, usually? What is the norm?

I know these are tricky questions, especially without being able to show
you the slides, but I'll take any advise I can get! Thanks for the input.

Darlene and Jerry Y.

Linhares, Paul on thu 27 mar 97

Darlene and Jerry Y,

If any show you apply to offers a screaning of the slides I woud recomend
that you go. When I was a member of Ohio Designer Craftsman, located in
Columbus Ohio, I entered the Columbus Art Fair which is a big show in
these parts. They allowed members to come and view the slides a couple
of days before the jury met and I sat through about 45 ceramics
applicants slides. Most of the entrants had very professional slides of
their work but the booth slides were all over the place. Sitting in that
room, watching five slides projected at once, for a couple of minutes
each, you could hardly make out the display if it was taken as a whole
much less anything in the booth. Most of the shots looked like people
took them at fairs before the crowd showed up. I do my own photography
and when a friend of mine asked me to help him with his booth shot we set
up a 6'X 8'corner of his display indoors with a large role of fabric
behind it to mask off the room. When the slide is projected you can
actually see what a beautiful display he has not to mention a few extra
pots. I think the jurors, in general, are looking for something that
looks professional in the work and how it is presented. My suggestion is
to set up a shot with a realitive close up of your display, removing all
of the things that might distract a juror from the work or how it's set
up and take the shot.

Paul in Ohio.

Jean Lehman on fri 28 mar 97

Different shows have different reasons for the booth slide. I used to be
involved in the jurying of a competitive indoor show. The major things
looked for?

1.Is the work in the booth is similar to the type shown on the individual
slides? (We only wanted ONE slide, and NOT a detail shot.)
2. Does the booth present a professional look? (not just stuff plunked out
on tables; not junky, with cardboard boxes of packing materials hanging out
all over, etc.)
3. Is there a backdrop surrounding the three sides of the display (or two
if it is a corner)? This was a MAJOR factor...

I would bet that the most common reason we turned down people because of
the booth was because they had no backdrop. You don't want your customers
looking through your booth to the next. You want your booth to be its own
special room. Almost every time where we let in someone with a poor booth
slide we regretted it. We used to get notes saying this booth is not their
current booth, and with detailed drawings of the *new* booth which never
materialized when showtime came.

If in doubt, I would call the show chairs and ASK them what they are
looking for.


Jean Lehman, in Lancaster, PA
j_lehman@acad.FandM.EDU (that's an _underscore_ not a hyphen)